Wandered field notes · 4 resources

Separate presence from performance.

Frameworks for measuring mentions, citations, search visibility, representation, and the traffic that may follow.

Choose your next task

Move from question to evidence.

Separate visibility from traffic evidence.

Choose metrics that match the claim.

Build useful SEO, AEO, and GEO work.

Use the implementation checklist.

Start here01

A rigorous framework for tracking brand mentions, citations, answer accuracy, topic coverage, and change across AI search and answer engines.

Comparisons and explainers02

Separate AI mentions and citations from observable referral traffic, landing-page behavior, conversions, and business value.

Understand SEO, answer engine optimization, and generative engine optimization without creating three conflicting content strategies.

For your team01

Measure how content appears in AI answers, which pages are cited and visited, what facts need correction, and which journeys create value.

Private development, public field notes