Patrick Kennedy writes about the evidence behind AI traffic.
Patrick authors Wandered’s field notes on AI referrals, search visibility, machine activity, attribution, and the business outcomes that follow. The work is designed to help analytics, growth, SEO, and product teams make claims their evidence can support.
The central question is not whether AI matters. It is what a specific observation can prove. A sampled mention, a citation, an identifiable human referral, a crawler request, and a conversion are different events with different limits.
Each guide starts with that boundary, reviews current primary documentation, and turns the result into a practical measurement workflow. Provider behavior and analytics classifications are dated and rechecked rather than presented as permanent rules.
Sources, dates, and limits remain visible.
Every substantive guide names its author, reviewer, publication date, verification date, methodology, primary sources, and material changes.
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